E.ON and Gorillaz Collaborate to Create Solar Powered Miniature Doll Showcase Extravaganza
Today sees the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered music studio.
The launch marks the introduction of E.ON’s new global brand position which reflects its desire to deliver innovative customer solutions that help create a better tomorrow. E.ON has worked closely with global marketing services network, Engine, on digital content for the campaign which will transform E.ON’s social platform and website with dedicated content seeded across channels.
Set in the desert, the film features over 1,000 dancing toys, hundreds of light installations, giant tanks of illuminating squid, a squadron of flashing UFOs and a giant golden lucky cat – all powered entirely by solar and battery storage technology; a technology E.ON has now made available to UK consumers through its new E.ON Solar and Storage offering.
For behind the scenes footage around the creation of the ‘We Got The Power’ film and the E.ON Kong Solar Studio visit eon.com/gorillaz.