In Design We Trust

The Volkswagen Beetle. Juiced Up

25 oct , 2011  

vía DigitalBuzz (Copy&paste)

Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property they could buy…

Weird for Volkswagen right? Who launched the Golf with a custom version of the most popular iOS racing game app called Real Racing. Well, there is a slight twist, every ad is housing an Augmented Reality experience (by Red Urban) that is waiting to be unlocked… The only catch is, you have to download a custom app and then hold it up at the various advertisements to activate it…

I love most things AR, and the concept of using it to bring a whole series of ads to life is very cool, but I just wonder what the interaction/adoption rates are like? What do you guys think?

Posted by Aden Hepburn

Share on FacebookTweet about this on TwitterPin on PinterestShare on TumblrShare on LinkedInEmail this to someone

Deja un comentario

Tu dirección de correo electrónico no será publicada.